Delivering greater impact for nature

Through assessment and strategy development, we help businesses and NGOs do more for nature.

Our mission is to support purpose-led organisations to take meaningful, measurable action for nature

We can help build the systems, structures and governance to help your organisation lead with purpose, act with integrity and deliver positive outcomes for nature.

we help businesses understand their relationship with nature

Nature action looks different for every type of business, dictated by your size and position in the value chain. We‘ll help you cut through the noise to ensure you’re taking the right kind of action relative to your business context.

Our Services

Our flagship tool, the Nature Action and Transition Rating (NATR), is a science-based, flexible scoring system that tracks biodiversity performance across four key pillars.

We work directly with nature-focused NGOs as a fractional strategic lead, helping them to build structures and systems to amplify their impact.

Passion for Nature. Head for Business.

Wild Plan was founded by bioscientist and nature advocate Lucy Gaffney to help organisations take meaningful, measurable action for nature. With over 20 years’ experience in life sciences, strategy, and sustainability, Lucy brings clarity, credibility, and heart to the nature-positive movement.

Nature is in crisis. Wild Plan exists to help organisations respond with clarity, purpose, and impact.

The systems we rely on for food, water, health, and climate stability are unravelling. Biodiversity loss isn’t just an environmental issue; it’s a human one.

Our NGO Clients