Contact Wild Plan
Please reach out to us with any questions, comments or ideas that you have at lucy@wilplan.ie
Follow Wildplan
Who are Wildplan?
I’m a nature-focused sustainability professional, entrepreneur, and project strategist, driven by a deep commitment to being in service—supporting people, guiding businesses, and restoring our relationship with nature.
With over two decades of leadership experience across the biosciences and sustainability sectors, my work sits at the intersection of science, strategy, and systems change.
In 2021, I founded Business for Biodiversity Ireland, a government-supported national platform designed to help companies understand and act on their biodiversity impacts.
I led and developed the initiative for three years, building its strategy, governance, and public profile before stepping away in late 2024
I now focus my energy on Wild Plan, a nature and sustainability consultancy where I work with organisations to craft practical, science-informed strategies for contributing to a nature-positive future. My work draws on frameworks like TNFD, the Natural Capital Protocol, and Science-Based Targets for Nature, and is shaped by years of hands-on experience with complex multi-sectoral projects.
My journey has taken me from founding diagnostic laboratories to shaping national policy and supporting EU-wide nature finance initiatives. Along the way, I’ve addressed Ireland’s Citizen’s Assembly on Biodiversity Loss, contributed to the National Biodiversity Action Plan, and built strong networks across business, government, and the NGO community working in the nature space.